Last Updated: January 17, 2020
AMPLIFY.AI SERVICES, AMPLIFY.AI CUSTOMERS, AND YOUR RIGHTS
Amplify.ai Services allow the automation of individual users’ chat or messenger application or service interactions with Amplify.ai’ customers, using third party services such as Facebook Messenger, WeChat, Android Messages, Twitter, Apple’s iMessage, and (“Surrounding Services”). The majority of the personal data that Amplify.ai collects and processes belongs to Amplify.ai’ customers, and they are the data controllers with respect to that personal data. However, Amplify.ai does retain and process some personal data collected through the Services on its own behalf, and is the controller for that personal data.
Amplify.ai Customers and Your Rights.
Amplify.ai Customers own the data that they provide to and collect through the Platform Services. The collection, retention, processing and other uses of data by Amplify.ai Customers, whether or not in connection with the Platform Services, is governed by their own privacy policies and applicable laws, rules, or regulations. Amplify.ai does not control those Amplify.ai Customer activities.
Each Amplify.ai Customer is the data controller with respect to all such data, and the applicable data protection officer (if any) will be someone appointed by the Amplify.ai Customer.
Amplify.ai’ Own Activities
Under the applicable laws of various countries, you may have certain rights concerning your personal data, such as under California Law, EU law, the right to access to, rectification or erasure of, and/or restriction of processing or objection to processing of your personal data. If you believe that a Amplify.ai Customer has collected or processed your personal data, and you have any questions or want to exercise any of your rights with respect to your personal data, you should contact them directly. If you have trouble reaching the relevant Amplify.ai Customer directly or if you wish to exercise your rights with respect to personal data collected or processed by Amplify.ai on its own behalf, please contact Amplify.ai via e-mail at privacy@Amplify.ai, let usknow how you access Amplify.ai Offerings and we will respond to you with specific instructions to follow
If you are a resident in the State of California or the European Union, you also have the right to at no cost to lodge a complaint with relevant data protection authorities. This right may also exist in other countries. If you have questions please ask the relevant Amplify.ai Customer (if your questions apply to their activities), or Amplify.ai (if your questions apply to our activities) or the data protection authority in your country.
WHAT INFORMATION DO WE COLLECT?
Information we collect on behalf of Amplify.ai Customers
Service Users. We collect personal data that you, as an authorized user of our Service may provide to us when you use or access the Services, including when you or your employer create a Services account (“Account”). We may collect personal data that can be used to identify you, such as your name, email address, and phone number. This personal data is used to provide the Service to the relevant Amplify.ai Customer. Please note that information regarding Account- holding Service users is handled differently from the information collected from the end users who interact with our Service as provided on behalf of Amplify.ai Customers.
End Users. When provided to us, we collect the following personal data from end users of the Service (i.e., people who interact with our conversational services, chat services or chatbots) on behalf of Amplify.ai Customers: (a) first and last name, gender, unique ID or Customer-specific ID for the Surrounding Service, the Amplify.ai Customer or Customers with which the end user interacts, gender, registration locale (not current location), language used, the conversation that the end user has with our Service, (b) information regarding the end users’ interests or sentiments derived from the information in (a), (c) IP address if and when the user interacts with content presented inside a web-view displayed within the Surrounding Service, and (d) phone number if and when the user interacts via SMS or MMS
Information we collect on our own behalf
End User Interactions. When provided to us, we collect the following personal data from end users of the Service (i.e., people who interact with our conversational services, chat services or chatbots) on our own behalf: (a) first and last name, gender, unique ID or Amplify.ai Customer- specific ID for the Surrounding Service, the Amplify.ai Customer or Customers with which the end user interacts, gender, registration locale (not current location), language used, (b) information regarding the end users’ interests or sentiments derived from the information in (a) and the conversations that the end user has with chatbots using the Service, (c) IP address if and when the user interacts with content presented inside a web-view displayed within the Surrounding Service and (d) phone number if and when the user interacts via SMS or MMS. Please note that Amplify.ai does not retain any chatbot conversations for its own use
Direct Inquiries. If you contact us by email or using a contact form through the Site, we may keep a record of your contact information and correspondence, and may use your email address, and any information that you provide to us in your message, to respond to you.
Analytic Data. We automatically collect the following information concerning the use of the Amplify.ai Offerings (“Analytic Data”).
- Site. Our servers automatically record certain information about how a person uses and interacts with the Site ( “Log Data”), including both Account holders and non-Account holders who interact with our Site (including as to Account holders, the administrative interface to our Services). Log Data may include information such as a Internet Protocol (IP) address and network status, application identifier, browser type, operating system, the pages or features of our Site or the administrative interface to our Services to which an individual browsed and the time spent on those pages or features, frequency with which the Services are used by an individual, search terms, the links on our Services that an individual has clicked on, Surrounding Services information (as described below) and other statistics.
- Cookies and Tracking Pixels. On our website or activities related to marketing our services, we enable the collection certain information through the use of “cookies,” which are small text files that are saved by your browser when you access our Services and tracking pixels, which are small graphic images embedded in web pages or e-mails or messages, to track views, actions and other performance statistics. These may include both session cookies (deleted when you log off from the Services and close your browser) and persistent cookies. Although most browsers automatically accept cookies, you can change your browser options to stop automatically accepting cookies (either all cookies, or only “third party cookies” from a web domain other than the one currently in your browser) or to prompt you before accepting cookies. Please note, however, that if you don’t accept cookies, you may not be able to access all portions or features of the Services. If you choose not to receive tracking pixels in your emails, you will need to disable HTML images in your email program, but that may affect images in other emails you receive.
- Third Party Analytics. We may also use analytics technologies from third parties such as Google Analytics. (For Google’s privacy practices see www.google.com/analytics/learn/privacy.html and to opt out of data recording and analysis by Google Analytics on our Sites, see https://tools.google.com/dlpage/gaoptout.)
HOW DO WE USE YOUR INFORMATION?
We use the information collected through our Services to provide, improve, and promote our Services.
Uses include the following.
- To monitor, research, analyze and report on the usage of the Services, including with respect to user experiences and sentiment;
- To personalize and enhance the Services by (among other things) expanding and customizing content, advertisements, features and functionality to users’ needs and interests;
- To administer and operate the Services and our business, including providing any Services you have requested, and to process transactions relating to the use of the Services;
- To provide the Services on behalf of our customers;
- To respond to your communications, provide customer service, and otherwise to contact you with administrative communications, newsletters, marketing or promotional materials and other information that may be of interest to you. If you decide at any time that you no longer wish to receive certain communications from us, please follow the opt-out procedure described below; and
- To enforce or exercise any rights in our terms and conditions and enforce compliance with laws and law enforcement.
WHAT INFORMATION DO WE SHARE WITH THIRD PARTIES?
We will not share any personal data that we have collected from you except as described below:
Information collected on behalf of our customers
As part of the Service delivered to the Amplify.ai Customers, we collect certain personal data described above, including, without limitation, personal data regarding the identity of each Amplify.ai Customer’s end users (such as name, address, phone number, email and IP address) as well as other personal data identifiable to such users (such as online activity, purchases made, or services used). We may also collect and process Surrounding Services information as part of the Services, as described below.
All information is made available to and shared with the Amplify.ai Customer for which we are providing the Services. Such information may also be shared with third parties, if and as we are directed to do so from time to time by the relevant Amplify.ai Customer. We may also share Analytic Data and non-identifiable information with Amplify.ai Customers more generally, or with third parties if and as directed by the relevant Amplify.ai Customer.
Information provided to Surrounding Services
Our Services operate within third-party messaging, messenger and social networking services such as SMS, MMS, Facebook, WeChat, Twitter, Google Messages or Apple’s iMessage (“Surrounding Services”), and we typically interact with Amplify.ai Customers’ users as identified by the account identifiers they use for the relevant Surrounding Service. This means that we automatically access certain personal data, such as phone number (if and when SMS and MMS are used), user name and gender and other personal data that user privacy settings on the Surrounding Service account permit us to access. We don’t receive or store passwords for any Surrounding Services accounts.
Information shared in connection with advertising
We may share certain personal data with our advertising partners and contractors as described below under “What information do we collect, use and disclose for advertising?”
Information shared with our service providers
We may engage third party service providers to work with us to administer and provide the Services. These third-party services providers have access to your personal data only for the purpose of performing services on our behalf and are expressly obligated not to disclose or use your personal data for any other purpose.
Information shared with other third parties
We may share aggregated information and non-identifiable information with third parties for industry analysis, demographic profiling and other similar purposes.
Information disclosed in connection with our business transactions
Information that we collect from our users, including personal data, is considered to be a business asset. As a result, if we go out of business or enter bankruptcy or if we are acquired as a result of a transaction such as a merger, acquisition or asset sale, your personal data may be disclosed or transferred to the third-party acquirer in connection with the transaction.
Information disclosed for our protection and the protection of others
It is our policy to protect you from having your privacy violated through abuse of the legal systems, whether by individuals, entities or government, and to contest claims that we believe to be invalid under applicable law. However, it is also our policy to cooperate with government and law enforcement officials and private parties. Accordingly, we reserve the right to disclose any information about you to government or law enforcement officials or private parties as we believe necessary: (i) to satisfy or comply with any applicable law, regulation or legal process or to respond to lawful requests, including subpoenas, warrants or court orders; (ii) to enforce our agreements with you or third parties, to protect our property, rights and safety and the rights, property and safety of third parties or the public in general; and (iii) to prevent or stop activity we consider to be illegal or unethical.
Information we disclose with your consent or at your request
We will share your personal data with third-party sites or platforms, such as social networking sites, if you have expressly requested that we do so.
WHAT INFORMATION DO WE COLLECT, USE AND DISCLOSE FOR ADVERTISING?
We may use and disclose collected personal data as described above for purposes of providing services such as advertising, either directly or through our partners and contractors.
We may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services.
Amplify.ai or third parties operating the Amplify.ai Offerings may use the personal data, including unique IDs for Surrounding Services, demographic and geolocation information (as described above), information concerning your interests and sentiments derived from your interactions with the Service as well as information logged from your device to ensure that relevant and personalized content is presented within the Service.
Though the use of services enabled by Amplify.ai, you may see behaviorally targeted advertising. If you wish to do not wish to have your personal data used to provide you with targeted advertising, you have several choices:
- Reset your mobile device’s advertising identifier or set it to opt out of targeted advertising.
- Android: You can reset your advertising ID at any time, right from the Ads section of the Google Settings app on your device. From the same app, you can also opt-out of targeted advertising based on the advertising ID by setting the appropriate ad tracking preference.
Also, you should be aware that if you stop the use of your personal data to show you targeted advertising it does not mean that you will no longer receive advertising. It just means that the advertising you see displayed will not be customized to you and your interests and may be less relevant to you.
Finally, please note that Amplify.ai Customers may serve you advertising within our Services or request that we serve you advertising within our Services. Similarly, you may see advertising delivered by by Surrounding Services, or by third party applications or websites in which the Services appear, or to which content in the Services may link As indicated above, we do not control the use of personal data or other information that anyone except us may collect when you use our Services to interact with them. Amplify.ai Customers, Surrounding Services, and other third parties may use personal data you share with them or collect elsewhere for advertising purposes, and the procedures above may not be effective with respect to advertising served within our Service by or on behalf of Amplify.ai Customers, Surrounding Services, or those other third parties.
DO NOT TRACK
THE SECURITY OF YOUR INFORMATION
We take reasonable measures to protect the information that we collect from or about you (including your personal data) from unauthorized access, corruption, use or disclosure. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.
MODIFYING YOUR INFORMATION
Changing or updating account-holder information
Account holders can access or change their Services Account information or delete their Account through their Service account settings page or by contacting us at remove@Amplify.ai. We’ll take reasonable steps to provide, modify or delete your information as soon as is practicable, but some information may remain in archived/backup copies for our records or as otherwise required by law or (if you are using the Services on behalf of one of our customers, as required by our agreement with that customer). [We may limit or reject your request, or charge a reasonable administrative fee in certain cases, as permitted or required by law.]
Changing, correcting or deleting personal data
If you seek to exercise your right to access, correct, amend, or delete personal data collected or processed by us on behalf of a Amplify.ai Customers, you should direct your query to that Amplify.ai Customer. If the relevant Amplify.ai Customer requests that we remove or modify the relevant information, we will respond to their request as soon as is practicable. If the relevant Amplify.ai Customer does not respond to you, please contact us at privacy@Amplify.ai.
If you seek to exercise your right to access, correct, amend, or delete personal data collected or processed by us on our own behalf, contact us at privacy@Amplify.ai.
When you contact us, we will need to know your first and last name, where you live, and on what Surrounding Service you interact with the Amplify.ai Service, and whether you want to exercise your rights with respect to personal data associated with specific Amplify.ai Customers, or with all of them.
OPTING OUT FOR ACCOUNT HOLDERS
If Account holders do not wish to receive promotional emails, newsletter notifications, or other communications from us, please follow the unsubscribe instructions provided in any of the communications from us or the messaging settings in the Surrounding Services you use. Please note that you will not be able to opt-out from receiving administrative communications regarding the Services unless you cease using the Services entirely and/or delete your account.
Amplify.ai is actively working on attaining EU-U.S. and Swiss-U.S. Privacy Shield certification with respect to the personal data we receive and process through our services and we will update this document once we’ve received that certification. Amplify.ai certifies that it adheres to the Privacy Shield principles of notice, choice, onward transfer, security, data integrity, access, and enforcement for the personal data of individuals in participating European countries.
OUR POLICY TOWARD CHILDREN
Our Services are not directed to children under 13 (16 in the EU) and we do not knowingly collect PII from children under 13 (16 in the EU). If we learn that we have collected PII of a child under 13 (16 in the EU) we will take steps to delete such information from our files as soon as possible.